How To Succeed As An Author

December 26th, 2008 Posted in Uncategorized
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If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.

Take authors; Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing.

Successful authors understand how essential it is to gain visibility within their market; visibility that equates to more readers, more books sales, more market reach; and ultimately more revenue.  One of the most common beliefs uninformed authors have of how to gain market visibility is through paid advertising. The fact is, most book advertising does not work. Besides most authors don’t have huge budgets for paid advertising campaigns.  Yet, many waste untold amounts of money on ad campaigns that don’t get them a result that justifies the expense of paid advertising. Still others do nothing at all to gain visibility and promote their books.

The majority of readers buy books based on word of mouth advertising; the title of a book and if they feel like they know the author. But many authors either don’t know where to begin or are afraid of rejection, so do nothing to promote themselves.  The amazing thing is that a lot of publicity is free. It’s actually easier than most people realize to gain free publicity – and lots of it.  In many cases all it takes to gain thousands, tens of thousands and even hundreds of thousands of dollars worth of FREE publicity is a commitment and a very focused plan.

Check out a free mp3 about how to increasing  your visibility,  credibility and revenue with my friend, and best-selling author Sally Shields.  If you’re ready to reach more readers  with your message and your book, this may be just the information you have been looking for.  

www.sallyshields.com/teleseminar/

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Hypnosis Or NLP – The Choice is Yours

December 3rd, 2008 Posted in Hypnosis Basics
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Have you decided to take the necessary steps to lose the baggage you’ve been carrying around for too long? Whether it’s an addiction, an illness, a bad habit, or a phobia, hypnotherapy and NLP DVDs and CDs can help. Are you having trouble, though, deciding between self-hypnosis and Neuro-Linguistic Programming (NLP)? Do you even know what NLP is?

Most people who have never tried NLP have never heard of this therapeutic technique. Why? Because it’s relatively new, and many people are afraid to try something new, even though it works. It’s too bad, because for the majority of people, NLP can be even more effective than self-hypnosis.

Why is this? It’s because traditional forms of hypnosis are most effective for people who are able to accept other people’s suggestions uncritically and without argument. They take other people at their word, and allow themselves to be influenced by what they are told. In order for traditional hypnosis to be successful, you have to be able to let others think for you.

Most of us cannot do this. We need to know how and why things work, and be able to reason things out for ourselves. When someone just tells us to do something, our natural inclinations and impulses are to do exactly the opposite.

This is why NLP can be more effective. It allows people who think critically to reason through a process or technique. Using this method, therapists can teach clients to consciously remember helpful ways of dealing with a situation, or helpful responses to a problem. Clients then learn at an unconscious level to use these techniques to automatically deal with a similar situation that they haven’t been able to control.

If the process is so effective, isn’t it better to go to a therapist and have them in the room with you? Not really. Here’s why. Our defenses are often lowest, and we are often most comfortable with learning in our own homes. This is why the CDs and DVDs are so effective.

If you’re ready to find the relief you deserve, get started today. Just choose a topic to learn more about how you can benefit from NLP today. You deserve your freedom, too.

Visit the Neuro-VISION site to learn more about Hypnosis & NLP CD’s

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