If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.
Take authors; Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing.
Successful authors understand how essential it is to gain visibility within their market; visibility that equates to more readers, more books sales, more market reach; and ultimately more revenue. One of the most common beliefs uninformed authors have of how to gain market visibility is through paid advertising. The fact is, most book advertising does not work. Besides most authors don’t have huge budgets for paid advertising campaigns. Yet, many waste untold amounts of money on ad campaigns that don’t get them a result that justifies the expense of paid advertising. Still others do nothing at all to gain visibility and promote their books.
The majority of readers buy books based on word of mouth advertising; the title of a book and if they feel like they know the author. But many authors either don’t know where to begin or are afraid of rejection, so do nothing to promote themselves. The amazing thing is that a lot of publicity is free. It’s actually easier than most people realize to gain free publicity – and lots of it. In many cases all it takes to gain thousands, tens of thousands and even hundreds of thousands of dollars worth of FREE publicity is a commitment and a very focused plan.
Check out a free mp3 about how to increasing your visibility, credibility and revenue with my friend, and best-selling author Sally Shields. If you’re ready to reach more readers with your message and your book, this may be just the information you have been looking for.